8, RUE DE LA PAIX: INAUGURATION OF THE NEW JAQUET DROZ UNIVERSE

Jaquet Droz inaugurates its first Boutique in Paris. This new boutique concentrates on 198 m2 all the Jaquet Droz aesthetical codes, which draw their inspiration from the new Manufacture: clean lines, black, ivory or gray shades, alternation of mat and brilliant, 8 frames. This is the first boutique adopting this new concept. During the cocktail, the guests wandered through the Age of Enlightment pocket watches and automatons, as well as the current collection, and finally the pieces unveiled during Baselworld 2010, establishing a connection between the past and the present which is the heart of the brand’s creative inspiration. The highpoint of the event was a lottery. Marc A. Hayek offered a unique Petite Heure Minute to the winner.