Through this campaign, the brand is paying homage to the craftsmanship of its artisans who, as the beating heart of the workshops, excel in the art of miniature painting, engraving and sculpture.
Jaquet Droz continues the traditions of craftsmanship and fine decoration, first instilled in the company by its founding father in the 18th century.
After three years of work, Jaquet Droz and John Howe have developed an Art Watch dedicated to emotion, wonder and fantasy. Draped in gold and rare stones, their dragon has a record 9 distinct animations. Inside a 43 mm case, the piece is entirely handmade and can be customized almost without limit by the client. Thanks to a Studio in the heart of the Jaquet Droz head quarter, clients will be offered an immersive phygital experience that will allow them to witness the live creation of their timepieces. There is no series to be announced, only unique pieces.
The “Effinger” clock dated from 1783 and signed Jaquet-Droz, has been sold at CHF 256,000.-, which is more than three times the starting bid of CHF 70,000.-, during the Koller auction on March the 31st 2022.
Jaquet Droz and designer Shirley Zhang unveiled their joint minute repeater watch, alongside its NFT counterpart, at the inaugural Shanghai Jiahe winter auction. A first for both Jaquet Droz and the Shanghai Jiahe auction house.
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