Through this campaign, the brand is paying homage to the craftsmanship of its artisans who, as the beating heart of the workshops, excel in the art of miniature painting, engraving and sculpture.
Jaquet Droz continues the traditions of craftsmanship and fine decoration, first instilled in the company by its founding father in the 18th century.
Over centuries it became a legend, serving imperial whims before returning to its place of birth – almost by accident. The “Singing Bird Clock” by Jaquet Droz is a one-of-a-kind story in the history of watchmaking.
In a new architectural interpretation of its icon, the Grande Seconde Skelet-One lets light into the heart of its mechanics.
Jaquet Droz is writing a new chapter in its special relationship with China. The grand opening of the Xi’an boutique on July 6th thus solidifies a history that the Jaquet-Droz family first began to write 280 years ago.
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