The brand announces the opening of a New York pop-up store, in a year of 280th anniversary celebrations for Jaquet Droz and an exhibition that has traveled the globe.
Jaquet Droz announces the big finish to its 280th anniversary celebrations. A prestigious pop-up store on New York’s Fifth Avenue will close out a cycle of exhibitions that has flitted from Milan to Zurich, Singapore to Tokyo, and Macau to Moscow via Hong Kong and Beijing. Over the past year the brand has brought its most precious craftsmanship to friends and collectors across the globe. The traveling exhibition has given visitors on all continents the opportunity to admire the brand’s historic pieces and most exclusive new creations.
The NYC pop-up store is no exception. Jaquet Droz opens its giant storybook for the last time on Fifth Avenue, where it tells the tale of the brand’s 280 years of achievements in watchmaking and artistry. Over several weeks, special guests and the general public can step into the enchanting world of the Story of the Unique exhibition and admire the exceptional pieces on display.
Highlights include one of only eight examples of the spectacular Tropical Bird Repeater which is on loan especially for the NYC leg of the exhibition. The Tropical Bird Repeater automaton is a stunning showcase of the brand’s skill and displays almost the entire range of Jaquet Droz craftsmanship, including miniature painting and engraving. No less than seven animations run for up to 12 seconds to tell four different stories in a naturalist sketch, against a suspended backdrop composed of different levels of relief.
The art of miniature painting as highlighted in this automaton watch was also demonstrated live in the NYC pop-up store by an artist specially flown in from La Chaux-de-Fonds, Switzerland. For four days, devotees and collectors of the brand had the chance to study the Jaquet Droz Art of Astonishment in all its subtleties, following every stroke of the brush with their own eyes.
On display in parallel to the live demo are also the exceptional timepieces that drive the brand’s collections, including the acclaimed Grande Seconde and a selection of Ateliers d’Art pieces. And so the brand’s 280th anniversary year comes to a close on Fifth Avenue. The pop-up store perfectly encapsulates the spirit of Pierre Jaquet-Droz who founded in 1738 the brand that brought to the four corners of the globe its beautiful — and beautifully crafted — art of watchmaking.
“Some watches tell time, some tell a story”
A warmed up stage, a drum kit, a few guitars and a harmonica: “It’s only rock’n’roll!” Today, Jaquet Droz unveils the first out of the 23 unique timepieces to retrace the world of the Rolling Stones through motion. Beside the arm of a record player that hovers over a platinum album replica (the power reserve), a scene depicts their signature instruments in miniature paintings and gold thread. The external disc rotates up to 8 consecutive times for 30 seconds and is adorned with the albums that the collector will choose for his unique timepiece. At 9 o'clock, the iconic tongue beats rhythmically, from left to right and from top to bottom. “And I like it!”
After three years of work, Jaquet Droz and John Howe have developed an Art Watch dedicated to emotion, wonder and fantasy. Draped in gold and rare stones, their dragon has a record 9 distinct animations. Inside a 43 mm case, the piece is entirely handmade and can be customized almost without limit by the client. Thanks to a Studio in the heart of the Jaquet Droz head quarter, clients will be offered an immersive phygital experience that will allow them to witness the live creation of their timepieces. There is no series to be announced, only unique pieces.
The “Effinger” clock dated from 1783 and signed Jaquet-Droz, has been sold at CHF 256,000.-, which is more than three times the starting bid of CHF 70,000.-, during the Koller auction on March the 31st 2022.
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