NEW SW MODELS | Jaquet Droz
30 June 2017



Powerful, assertive lines and a resolutely contemporary, immediately recognizable silhouette embody the full spirit of the new SW models unveiled by Jaquet Droz. Imposing yet light, masculine yet refined, these new timepieces exude a subtly re-imagined allure, inspired by the contrasting vertical- and circular-brushed finishes of the dial and bezel, for a unique reflection of light. With their meticulously architectured forms, their creative use of materials – featuring both polished and satin finishes on original bracelets – and their fluted bezels, these 45 mm diameter models play with power and balance. This equation is magnified by the perfect symmetry of the plates located at the center of the dial, connecting the claws on either side of the case. Finally, the dialog between Roman and Arabic numerals merges as the two counters meet to form a figure 8, the symbol of infinity so dear to the history of Jaquet Droz.

Jaquet Droz, 2017 New SW Pieces, Grande Seconde SW Steel, J029030148 and J029030548

But Jaquet Droz has gone even further, dedicating particular attention to the design of these models. The SW adopts a two-tone aesthetic bringing together steel and red gold, as well as an all-steel version that tastefully cultivates monochromatic shine. Crafted with three partially openworked links evoking the lugs’ design, the steel bracelets feature screws that echo those of the case, while the materials exude a sporty look thanks to rubber, found on the overmolding of the winding crown, and a Super-LumiNova coating on the tips of the hands. These two models are also available with a hand-embroidered black fabric strap featuring a steel folding clasp. Similar yet different, with roots in the past to better conquer the present, these new SW models cultivate the very spirit of the range: that of excellence in every moment.

Jaquet Droz, 2017 New SW Pieces, Grande Seconde SW Steel Red-Gold, J029037141 and J029037541

“Some watches tell time, some tell a story”

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