Powerful, assertive lines and a resolutely contemporary, immediately recognizable silhouette embody the full spirit of the new SW models unveiled by Jaquet Droz. Imposing yet light, masculine yet refined, these new timepieces exude a subtly re-imagined allure, inspired by the contrasting vertical- and circular-brushed finishes of the dial and bezel, for a unique reflection of light. With their meticulously architectured forms, their creative use of materials – featuring both polished and satin finishes on original bracelets – and their fluted bezels, these 45 mm diameter models play with power and balance. This equation is magnified by the perfect symmetry of the plates located at the center of the dial, connecting the claws on either side of the case. Finally, the dialog between Roman and Arabic numerals merges as the two counters meet to form a figure 8, the symbol of infinity so dear to the history of Jaquet Droz.
But Jaquet Droz has gone even further, dedicating particular attention to the design of these models. The SW adopts a two-tone aesthetic bringing together steel and red gold, as well as an all-steel version that tastefully cultivates monochromatic shine. Crafted with three partially openworked links evoking the lugs’ design, the steel bracelets feature screws that echo those of the case, while the materials exude a sporty look thanks to rubber, found on the overmolding of the winding crown, and a Super-LumiNova coating on the tips of the hands. These two models are also available with a hand-embroidered black fabric strap featuring a steel folding clasp. Similar yet different, with roots in the past to better conquer the present, these new SW models cultivate the very spirit of the range: that of excellence in every moment.
“Some watches tell time, some tell a story”
A warmed up stage, a drum kit, a few guitars and a harmonica: “It’s only rock’n’roll!” Today, Jaquet Droz unveils the first out of the 23 unique timepieces to retrace the world of the Rolling Stones through motion. Beside the arm of a record player that hovers over a platinum album replica (the power reserve), a scene depicts their signature instruments in miniature paintings and gold thread. The external disc rotates up to 8 consecutive times for 30 seconds and is adorned with the albums that the collector will choose for his unique timepiece. At 9 o'clock, the iconic tongue beats rhythmically, from left to right and from top to bottom. “And I like it!”
After three years of work, Jaquet Droz and John Howe have developed an Art Watch dedicated to emotion, wonder and fantasy. Draped in gold and rare stones, their dragon has a record 9 distinct animations. Inside a 43 mm case, the piece is entirely handmade and can be customized almost without limit by the client. Thanks to a Studio in the heart of the Jaquet Droz head quarter, clients will be offered an immersive phygital experience that will allow them to witness the live creation of their timepieces. There is no series to be announced, only unique pieces.
The “Effinger” clock dated from 1783 and signed Jaquet-Droz, has been sold at CHF 256,000.-, which is more than three times the starting bid of CHF 70,000.-, during the Koller auction on March the 31st 2022.
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