Since its inception, the brand known by its twin stars has displayed a special passion for nature and birds, inspiring pocket watches and automata. This passion captured the heart of Emperor Qianlong, heralding the export to China of more than 600 pieces within a decade, and making Jaquet Droz the first clockmaking brand to enter the Forbidden City. China’s imperial palace museum houses a number of pieces by the brand.
The new boutique is located in Macau’s sumptuous Wynn Palace. A sleek, modern interior pays tribute to various emblematic models: a low table echoes the figure 8 profile of the iconic Grande Seconde, bird-cage lamps evoke the Bird Repeater, and the walls tell the story of the brand that dates back over three legendary centuries. It is the story of the visionary genius of Pierre Jaquet-Droz, whose spirit of audacity, aesthetics and excellence continues to this day to write a history that is unique in the world of luxury and fine watchmaking.
“Some watches tell time, some tell a story”
In a new architectural interpretation of its icon, the Grande Seconde Skelet-One lets light into the heart of its mechanics.
Jaquet Droz is writing a new chapter in its special relationship with China. The grand opening of the Xi’an boutique on July 6th thus solidifies a history that the Jaquet-Droz family first began to write 280 years ago.
From its first designs almost three centuries ago to its most recent developments, the legacy inherited from Pierre Jaquet-Droz has stayed true to the core values of the brand's founder: a pared-down aesthetic, audacity of style, and creativity in the mechanisms. And the Petite Heure Minute Smalta Clara presented on the occasion of the brand’s 280th anniversary is no exception.
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