On September 29., Jaquet Droz presented the new Loving Butterfly Automaton and the Charming Bird in Moscow Tourbillon Boutique, in Russia.
Stefan Peter, CEO of Swatch Group Russia, welcomed the VIP guests, all lovers of sophisticated mechanics. The editor-in-chief of Robb Report Russia and watch expert Yury Khnychkin told about the history of automata. Pierre Jaquet-Droz was best known for the many ingenious and mysterious automata he created. After captivating the great and good of his time, he is now deemed to be one of the forefathers of mechanical calculation. Today, Jaquet Droz watchmakers work to breathe life into these masterpieces of precision mechanics to impress and make dream all the admirers. The emotion remains the same as the 18th Century.
The brand’s enamel painting artist travelled from Switzerland to Russia to demonstrate the beauty of the Jaquet Droz dials as well as to showcase the richness of the brand collection. Following the artisan advise, the delighted guests got a chance to become an artist for the occasion painting their own dial which their took home with them afterward.
“Some watches tell time, some tell a story”
Jaquet Droz is writing a new chapter in its special relationship with China. The grand opening of the Xi’an boutique on July 6th thus solidifies a history that the Jaquet-Droz family first began to write 280 years ago.
It has been the turn of the Thai capital, Bangkok, to welcome the Jaquet Droz Basel Novelties with the presence of the Vice President and Head of International Sales, Mr. Aellen.
From its first designs almost three centuries ago to its most recent developments, the legacy inherited from Pierre Jaquet-Droz has stayed true to the core values of the brand's founder: a pared-down aesthetic, audacity of style, and creativity in the mechanisms. And the Petite Heure Minute Smalta Clara presented on the occasion of the brand’s 280th anniversary is no exception.
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