Jaquet Droz showcased some of the brand’s most exclusive timepieces last week at WatchTime New York, America’s largest public event dedicated to watch enthusiasts and collectors.
Among the special timepieces was the Lady 8 Flower with Mother-of-Pearl dial, introduced earlier this year in Basel. The Lady 8 Flower is a turning point for the brand, it is the first Automaton collection fully dedicated to women. It conjures up the essence of Fine Watchmaking: creativity, precision and mechanical mastery, with the signature Jaquet Droz touch – the Art of Astonishment – handcrafted by specialized artisans. The craftsmanship, skill and legacy embedded in this piece comes to life with one push of the crown button, where a lotus flower with gold petals blossoms to reveal a spinning diamond.
Jaquet Droz also exhibited other 2018 novelties, including the Grande Seconde Skelet-One. This new interpretation in total transparency – a first for Jaquet Droz – accords ample breathing space to the time indications. Hours, minutes and seconds stand out in a new transparent aesthetic bathed in light. Jaquet Droz has left only the bridges showing, which structure the piece’s movement. All is wrapped in a sapphire dial, which perfectly complements the skeleton movement, constructed in successive layers, visible from the side.
“Some watches tell time, some tell a story”
The brand is shining the spotlight on its Ateliers d’Art by featuring four variations of its Petite Heure Minute watch that celebrate the sign of the Rat. This animal thus marks the start of a new cycle in the Chinese calendar.
In November 2019, Jaquet Droz has specially invited guests to participate in tours where they have been able to experience microscopically painted ‘art workshops’ and have personally been able to design their own, unique watch faces under the guidance of a Swiss expert in the microscopic painting of enamel.
Jaquet Droz and Johnson Watch Company invited around 50 VIP guests to a special cocktail in New Delhi, India.
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