The collaboration between the Tour du Fantastique and Jaquet Droz was born at the intersection of imagination and artisanal excellence. A partnership fueled by a shared passion: the world of John Howe, the celebrated conceptual designer behind “The Lord of the Rings” and, more broadly, a deep attachment to art in all its forms.
Since 1738, Jaquet Droz has embodied the rare alliance between luxury watchmaking and the artistic crafts. Drawing on its disruptive heritage and driven by a bold creative vision, the Brand transforms each piece into an authentic work of watchmaking art.
The Tour du Fantastique, an iconic venue dedicated to the imagination, fantasy worlds and contemporary creation, it shares with Jaquet Droz this unique vision of artistic emotion.
So it was naturally around the work of John Howe, whose style embodies epic imagination and narrative art, that this alliance took shape. As artist-in-residence at La Tour, his visual world bridges the gap between dreams and reality – fertile ground for an artisanal watchmaking brand like Jaquet Droz, which cultivates unique artistic expertise by combining heritage and disruption.
This alliance also consolidates Jaquet Droz's roots in Neuchâtel's cultural life, since the Brand has been based in the canton for nearly three centuries and is represented at the Neuchâtel Museum of Art and History (MAHN), the International Watchmaking Museum (MIH) and the Académie de Meuron.
More than a mere collaboration, this project represents an artistic rapprochement. A dialogue between time and the imagination, between watchmaking art and fantasy illustration. Together, Jaquet Droz and the Tour du Fantastique are committed to promoting a shared vision: that of a bold, living art form.
